Facebook
Twitter
Google Plus

Abercrombie & Fitch - Marketing Analysis

Price: $21.51
Available on Amazon.com Books
(as of 24/04/2014 21:12 PDT) - Details
Start a Family Page!

Product Details

PRODUCT#: 565694170

Product Description

Seminar paper from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2, University of Southampton, language: English, comment: Macro Environment and competitive audit Internal analysis SWOT and 'Position' Summary, abstract: This report does not claim to be a complete analysis of Abercrombie & Fitch Co, but it provides a general overview of the situation of the company. It looks at internal and external factors using marketing tools like PEST- or SWOT-analysis. Because of the better data situation it focuses on the US market. General Information Abercrombie & Fitch Co. (A & F) is a stock exchange listed clothes company. In its 1,125 shops it sells high quality casual clothes, personal care items and accessories for men, women and kids. It consists of the brands Abercrombie & Fitch, Abercrombie, Hollister and RUEHL. Its headquarter is located in Albany Ohio (USA) since 2001.(Abercrombie & Fitch, 2009). In 1892 David Abercrombie opened a shop called Abercrombie & Co which specialized in camping equipment. In 1904 Ezra Fitch joined the company and the name was changed to Abercrombie & Fitch (Pitzke1, 2007). With a change in the management in 1992 Abercrombie & Fitch repositioned itself in the market shifting its main focus on young and casual lifestyle fashion with the main target group being 18 to 22 year-old college students, male and female. With the brand Abercrombie launched in 1998 the Company extended its business and tried to reach boys and girls between seven and fourteen.. Price: $21.51

People Who Bought This, Also Bought...

Thanks for Shopping
Now share your experience with family and friends.

Create your pages and wish lists for FREE This Christmas!

Upload an Image

Add New Wish List

E.g $99, Medium, 123Blue, Laptop-1

Save an Idea

Upload an Image

Add this link to your Bookmarks Bar

Share Idea from a Website

Add to wishlist