View From The Cheap Seats: A broader look at advertising, marketing, branding, global politics, office politics, sexual politics, and getting drunk during a job interview
What happens when your client has been investigated on Dateline NBC for running "Bait & Switch" ads?and you're asked to write the next ad? Should you attempt to go drink-for-drink with a 275 lb. prospective boss right after your job interview? Why is so much advertising condescending and ineffective, but more pervasive than ever? In this selection of columns that originally appeared on TalentZoo. com, copywriter Dan Goldgeier examines the ups, downs, and idiosyncrasies of the advertising industry. It's not "Mad Men," but it's madness.. Price: $9.99
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